We examine consumers' brand choice behavior on over-the-counter drugs in a discrete choice model with learning while accounting for valuation carryover and unobserved heterogeneity. The model we employ allows us to separate the effect of concurrent marketing promotions from the impact of perceived product quality valuation accrued through past experiences with the drug. Further, it lets us iden...

Brand equity is a set of brand assets and liabilities associated with brand, its name symbol, which increase or decrease the value provided by product service to company company's customers. This study was conducted aim explaining effect quality on mediated awareness variables customers courier services PT. TIKI Jalur Nugraha Ekakurir (JNE) in Denpasar City. Quantitative research data collectio...

Brands come to play an essential role motivate and stimulate the consumer take actions that satisfy their needs desires with obtaining brand according perception meets requirements possibilities. In par same, researchers have focused on studying impact of awareness, loyalty, association decision making Palestine olive oil industry. The research approach study is deductive discipline primary dat...

Tokopedia is the largest e-commerce company in Indonesia. Company can increasing their customers interest through credibility influencer and brand awareness. Influencers are one of factors that contribute company's progress to increase awareness, which later intended emerge a purchasing decision The results showed first hypothesis was accepted, Influencer variable had positive not significant e...

Price dispersion, the variance in price for identical products across retailers, is a persistent feature of Internetbased markets, even those mediated by shopping agents (shopbots). In this paper, we propose a model for explaining this price dispersion based on limited consumer awareness of competing retailers and brand sensitivity, the willingness to pay a premium to buy from a leading retaile...

One business that is not yet known and has a good effect on health the herbal extract of gambier, gambir herbs can increase stamina reduce effects smoking society, this what makes CV Uncaria Herbal Indonesia (UHI) as pioneer from want to do an analysis affects brand loyalty in each its products. This research aims determine analyze influence social media marketing, e-WOM, awareness, image at In...

We study a model where retailers endogenously engage in both brand advertising to attract loyal customers as well as informational advertising, which consists of deciding whether and what price to list on a price comparison site. We derive a symmetric subgame perfect equilibrium of the model and show that endogenous branding does not eliminate equilibrium price dispersion in online markets, alt...