Penelitian ini membahas implementasi Integrated Marketing Communication (IMC) dalam upaya membangun brand awareness produk fashion Erigo di pasar Indonesia. Pakaian merupakan kebutuhan dasar yang memiliki dampak tersendiri kehidupan sosial. Seiring dengan manusia terhadap pakaian, menjadikan sebagai cabang industri bisnis sangat penting. Tingginya peluang fashion, diikuti pesatnya pertumbuhan p...

A culturally thriving nation needs comprehensive tourism. Holistic tourism considers economic growth, cultural preservation, and inheritance, as well improvement innovation. The development will assist transportation, hotel, dining, commerce, cultural, sports sectors. Also, the statistics show that travellers often choose positive-message locations. Many developing countries perceive a way to a...

Consumer-brand identification and consumer engagement in social media brand communities (SMBC) are two of the concepts most highlighted recent studies, as benefit facilitators. This study addresses importance these their interaction effect on loyalty fast-moving goods (FMCG) category. The results quantitative show that FMCG, SMBC is driven by information searching, passion, feelings community c...

brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...

The present study investigates that brand concept as an effective brand strategy substantially influences brand relationship from the perspective of fitness product brand. A survey of fitness exercise participants was conducted. For study purpose, a sample of 440 fitness exercise participants was taken from sports centers and fitness clubs in Taipei City. The study finds that brand concept has ...