China’s coffee sector is experiencing a transformation related to sustainability. While the media have reported various novel brands in China, scholars mostly focused on established non-Chinese brands. These studies still cite relevance of growing middle class, which adopts as part an ‘exquisite Western lifestyle’ and form antecedents brand loyalty from perspective. may not directly apply that ...

Background. To effectively response to environmental changes and gain a competitive advantage, sports manufacturing companies should invest in human capital. Objectives. The study aimed at examining the effects of human capital on technological innovation capabilities in Iranian sports manufacturing companies. Methods. Conducted applied research and the survey. Data were collected using stand...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

ABSTRAK Industri fashion muslim di Indonesia saat ini sedang mengalami transformasi besar yang didorong oleh beberapa tren. Seiring dengan adanya teknologi ini, media sosial sebagai tempat berekspresi diri mendorong munculnya fast mengacu pada praktik industri mana pelaku menawarkan berbagai macam produk baru konsep pergantian mode cepat dan paling disukai pasar. Penelitian bertujuan untuk meng...

Consumers’ experienced utility is often shaped not only by intrinsic aspects of consumption experiences themselves, but also by extrinsic pre-consumption information about those experiences. For instance, consider critics’ ratings of a film, the price or country-of-origin of a bottle of wine, the brand-name of a cola, whether a meal is made from organic ingredients—in these and countless other ...