BACKGROUND Use of flavour capsule varieties (FCVs) of cigarettes has rapidly increased in many countries. Adolescents are attracted to flavours; yet, surprisingly, no quantitative study has explored adolescents' perceptions of these products. OBJECTIVE To characterise the appeal of FCVs for young adolescents in Mexico. METHODS In 2015, surveys were conducted with a representative sample of ...

There has been increasing use of a number of different novel psychoactive substances (often referred to as ‘legal highs’) over the last few years. The drug that has received the most publicity is mephedrone. However, there were 41 new substances detected in Europe in 2010. These novel psychoactive substances are often purchased from Internet-based suppliers and are commonly marketed under broad...

Local businesses, local brands, and brand names in the language help to preserve culture of a country. Through content analysis, this study examined 880 most successful brands nine Latin American markets evaluate prevalence companies, among America. The results showed that companies have low This also revealed global firms do not use or local-sounding names. In contrast, for their brands. is hi...

Across five studies (including one supplementary study), we demonstrate that the length of brand names influences expectations healthiness in foods and preference for healthy foods. Specifically, with shorter (vs. longer) are perceived as healthier, consumers prefer such The potency healthfulness partially mediate effect. Shorter less potent; therefore, expected to be leading a greater preferen...

Case-control studies examining the effects of oral contraceptives (OC) are prone to misclassification bias due to errors in assessment of OC use. Concern about inaccurate exposure histories has increased since current studies require women to recall OC use over prolonged periods of time. In preparation for a case-control study of breast cancer and OC use, an investigation was carried out to ass...

As of today, the main business application of onomastics is naming, or branding: �nding the proper name for your company or your product to stand out in the world. Meaningfully, Onoma – the Greek root for name – is also a registered trademark of Nomen, the naming agency founded by Marcel Botton in 1981. Nomen initially licensed one of Roland Moreno's inventions, the Radoteur name generator, and...