The Internet makes it possible for consumers to obtain electronic word of mouth from other consumers. Customer comments articulated via the Internet are available to a vast number of other customers, and therefore can be expected to have a significant impact on the success of goods and services. This paper derives several motives that explain why customers retrieve other customers’ on-line arti...

Using the internet and World Wide Web, digital advertisers reach potential customers current ones with promotional messages to get new strengthen ties they already have. The Internet is a promising platform for establishing two-way communication between companies their clientele. Marketers are investing more in online advertising because of consumers' widespread usage internet. This study emplo...

With the increase of natural disasters and man-made threats, panic buying phenomenon is also on rise, causing serious impacts social stability, economic order, business management consumer psychology. In this study, multi-agent-based simulation (MABS) approach used to construct a behavior model capture dynamics demand volatility, quantitatively analyze characteristics in different supply level.

The main objective of this research is to find out the influence celebrity endorsement on buying behavior people in Nepal. A descriptive design has been used for analysis available information. Four independent variables (Attractiveness, Celebrity, Expertise, and Trust Worthiness) a dependent variable ‘Buying behavior’ are considered study. Structured questionnaires were distributed respondent ...

Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban habitat. A large number of people listen to radio while commuting in urban areas and respond to the broadcast of various commercial messages. This study aims at analyzing the impact of radio advertisements on urban commuters towards buying behavior in retail stores ...