When product quality is unobservable to consumers, a manufacturer can convey the quality information using signals such as warranty and brand reputation. The purpose of this paper is to study the interactions between warranty, brand reputation, and product quality, and to examine the quality signaling strategies. We model a monopolist who tries to convey unobservable product quality to heteroge...

Complex economic decisions - whether investing money for retirement or purchasing some new electronic gadget - often involve uncertainty about the likely consequences of our choices. Critical for resolving that uncertainty are strategic meta-decision processes, which allow people to simplify complex decision problems, evaluate outcomes against a variety of contexts, and flexibly match behavior ...

Promotion can stimulate consumer’s unplanned buying which is regarded as the main source of sales growth, however, it may increase consumer’s planned buying shortfall as well. On one hand, online scarce promotion more significantly influences consumer’s unplanned buying and planned buying shortfall; On the other hand, frequent and continuing online promotion weakens its marginal performance. Un...

Using a sample of 163 consumers, the study provided evidence that arousal and perceived risk had effects on impulsive buying behavior. Perceived risk was negatively associated with impulsive buying behavior but not significantly related to impulsive buying intention, whereas pleasure, which was not related to actual behavior, was a predictor of impulsive buying intention. On the other hand, the...

Although health plan performance data are becoming increasingly more available, many purchasers are still not using these data to make their purchasing decisions. In this article, we review barriers that private purchasers face to using performance data. In addition, we consider the effects of the larger health care purchasing environment and employers' quality improvement activities on their u...

a r t i c l e i n f o Keywords: Business-to-business pricing Price setting Industrial pricing decisions Behavioral bias in pricing Business-to-business pricing research has often focused on developing rational and normative frameworks and models for pricing issues, strategies and tactics. However, there has been less attention given to behavioral models that help us understand the realities of ...

This study developed a structural equation model that investigates the hierarchical relationships among Big Five factors, impulsive buying and compulsive buying. It identified positive relationships between impulsive buying and compulsive buying, between emotional instability and the two traits, and between impulsive buying and two other personality traits (openness and extraversion).

lawgiver, for the purpose of penal supporting of national historical-cultural monuments, ratified repeated article 566 of islamic penal code in 1388; which demonstrates three actions of “making fake cases”, “introducing, carrying or storing” and “buying of historical-cultural monuments” as crimes. this criminalizing was necessary and advantageous, but the procedure of criminalizing has some wea...

since the jurisprudential traditions have accepted clearly buying & selling the hunter dogs and there is no available jurisprudential traditions about other species of dogs like as flock, garden and..., many of the jurists don't accept the trading and selling of those dogs. but deliberating upon traditions show that the buying & selling of those dogs is correct and there is no problem. in ...

This paper reports findings bearing on the reliability of measures used in industrial marketing research surveys to identify the structure of buying groups. Results obtained in a pilot study of the purchase of lithographic plates by small printing firms revealed a lack of consensus about purchase influence between pairs of informants from the same organizations. Further, the ratings appear to d...