introduction: studies about channels and marketing chains of agricultural products since 1990s are growing as one of the scientific and academic field. economists, sociologists and experts of management course had participated in description and study of these cycles of agricultural production marketing. inter organization relations is new phase of marketing that emphasis on assistance and part...

Mobile marketing, which involves twoor multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to themobilemedium, device, channel, or technology, is growing in importance in the retailing environment. It has the potential to change the paradigm of retailing from one based on consumers entering the retailing environment to retailer...

A strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. It is usually ...

Influenced by many factors, enterprise marketing capability is essential for improving the enterprise marketing competitiveness and its sustainable development. By studying the factors comprehensively and effectively, the enterprise can better recognize their marketing capability and the direction of improvement. This paper studies and analyzes the enterprise marketing capability measure method...

The art organisation today utilise marketing concepts and practices. Much of what is actually practiced is at best an inefficient form of marketing, and at worst an inappropriate way of securing visitor numbers, making profit from merchandising and encouraging repeat visits. The art organisation exhibits similar characteristics to the small and medium sized enterprise (SME). Contemporary resear...

OBJECTIVE To examine tobacco company documents to determine what the companies knew about the impact of cigarette prices on smoking among youth, young adults, and adults, and to evaluate how this understanding affected their pricing and price related marketing strategies. METHODS Data for this study come from tobacco industry documents contained in the Youth and Marketing database created by ...

a r t i c l e i n f o Keywords: Strategic marketing planning Industrial marketing Fuzzy cognitive map The relevance problem Design science Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of e...

How can we help? This study is to propose how companies provide help through corporate social responsibility (CSR) marketing strategies in the time of COVID-19 crisis. More specifically, purpose this research explore relative effects three common types CSR initiatives (philanthropic donation, purchase-triggered and sponsorship-linked marketing) on consumer attitudes (CSR image identification) r...

Despite growing interest from government agencies, non-governmental organizations and school boards in restricting or regulating unhealthy food and beverage marketing to children, limited research has examined the emerging knowledge base regarding school-based food and beverage marketing in high-income countries. This review examined current approaches for measuring school food and beverage mar...