not interactivity, while dynamic, in that they are moving, they are not interactive: the user simply sits passively and watches them. He does not interact with them. Interactivity occurs when the user gets to do something, and when the users action affects the behaviour of the software. In its most basic form, then, interactivity implies user control and dynamic experience. Most attempts to def...

A new breed of web application, dubbed AJAX, is emerging in response to a limited degree of interactivity in large-grain stateless Web interactions. At the heart of this new approach lies a single page interaction model that facilitates rich interactivity. Also push-based solutions from the distributed systems are being adopted on the web for AJAX applications. The field is, however, characteri...

A new breed of web application, dubbed Ajax, is emerging in response to a limited degree of interactivity in large-grain stateless Web interactions. At the heart of this new approach lies a single page interaction model that facilitates rich interactivity. Also push-based solutions from the distributed systems are being adopted on the web for Ajax applications. The field is, however, characteri...

lack of appropriate strategies to enhance brand equity of internet companies needs particular attention in iran. the aim of this research is to study factors influencing on the brand equity of internet companies. the study is descriptive-survey type. at first, different factors influencing on brand equity were defined. then the hypothesis was examined via regression analysis (partial least squa...

Purpose –The aim of this study was to eplainhow the source credibility, attitude homophily, interactivity, and para-social interaction are related affect toward post. Following this, effect on buying e-WOM intention moderating role risk aversion levels in relationship also has been investigated. Design/methodology/approach –Data were collected from 570 followers an influencer who mainly share c...

Mobile environments are becoming one of the major interests for the marketing researchers and discovering a way to perform effective marketing activities in such environments is a priority task for many business organizations as we are entering an "always-on" society where people can interact "anytime" and "anywhere". Interest in the concept of "interactivity" has emerged in online environments...

This paper investigates determinants of individual use of social network sites (SNSs). It introduces a new construct, Perceived Sociability of Use (PSOU), to explain the use of such computer mediated communication applications. Based on a field study of 113 Facebook users it shows that PSOU in the sense of maintaining social contacts is a significant predictor of Perceived Benefits (PB), Percei...

While high interactivity is one of the key characteristics of oneon-one human tutoring, a great deal of controversy surrounds the issue of whether interactivity is indeed the key feature of tutorial dialogue that impacts students’ learning. In this paper we investigate three interaction hypotheses: a widely-believed monotonic interactivity hypothesis, a better supported interaction plateau hypo...

We formalize the standard application of identity-based encryption (IBE), namely noninteractive secure communication, as realizing an ideal system which we call delivery controlled channel (DCC). This system allows users to be registered (by a central authority) for an identity and to send messages securely to other users only known by their identity. Quite surprisingly, we show that existing s...

Time constraints and teaching in crowded classrooms restrict in-depth dialogical interaction in teaching and learning. Electronic conferencing systems, however, have the potential to foster online discussions beyond class time. Case-based instruction also constitutes a promising approach in fostering learners’ participation and reflection. The purpose of this study was to investigate (a) the ex...