Abstract Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies The impact of corporate reputation uses, including value creation, corporate communication and strategic resources on branding strategies such as segmentation and producing intangible assets for different industries is investigated in western countr...

PURPOSE In this study, the authors compared a multiple-domain strategy for assessing developmental age of young children with developmental disabilities who were at risk for long-term reliance on augmentative and alternative communication (AAC) with a communication-based strategy composed of receptive language and communication indices that may be less affected by physically challenging tasks t...

The advent of New Zealand’s world-leading Digital Strategy underpins the increasing importance of ICTs in community settings. It also marks a significant change in government policy and the first time a government has adopted a whole of government approach to ICTs. This article provides a personal view of the policy process for creating the Digital Strategy, presented by one of the participants...

This paper will discuss recent initiatives to encourage the development of broadband networks in New Zealand. It is widely believed that the availability of good quality broadband will lead to improved economic development at the regional level. This paper considers the role played by both national and regional government in improving access to broadband. At a national level the government has ...

Organizations are increasingly adopting digital strategies and investing heavily in digital technologies and initiatives. However, to date, there does not appear to be a clear understanding of digital strategies and their purpose, which forms the motivation for this research. This research-in-progress study aims to address this research gap by exploring 1) the various conceptions of digital str...

•Many parents use multiple monitoring strategies in different combinations over time to monitor their adolescents.•Adolescents of parents who use multiple strategies reported greater risk involvement.•Parents who solicited information only from adolescents had greater knowledge and adolescent disclosure.

The focus of this paper is on developing ways to evaluate teaching performance on a regular basis as a means of improving teaching effectiveness and increasing student learning in the classroom. In particular, this paper shows how an instructor-developed pretest, when given at the start of an introductory economics course as part of a preand post-test strategy, can be used as a diagnostic and d...