Fluorescence in situ hybridization (FISH) is a common technique for identifying cells in their natural environment and is often used to complement next-generation sequencing approaches as an integral part of the full-cycle rRNA approach. A major challenge in FISH is the design of oligonucleotide probes with high sensitivity and specificity to their target group. The rapidly expanding number of ...

The present study investigated the neural bases of phonological onset competition using an eye tracking paradigm coupled with fMRI. Eighteen subjects were presented with an auditory target (e.g., beaker) and a visual display containing a pictorial representation of the target (e.g., beaker), an onset competitor (e.g., beetle), and two phonologically and semantically unrelated objects (e.g., sho...

M. J. Spivey, M. Grosjean, and G. Knoblich showed that in a phonological competitor task, participants' mouse cursor movements showed more curvature toward the competitor item when the competitor and target were phonologically similar than when the competitor and target were phonologically dissimilar. Spivey et al. interpreted this result as evidence for continuous cascading of information duri...

We investigated whether unattended visual, auditory and tactile stimuli compete for capacity-limited early sensory processing across senses. In three experiments, we probed competitive audio-visual, visuo-tactile and audio-tactile stimulus interactions. To this end, continuous visual, auditory and tactile stimulus streams ('reference' stimuli) were frequency-tagged to elicit steady-state respon...

Two visual-world experiments evaluated the time course and use of orthographic information in spoken-word recognition using printed words as referents. Participants saw 4 words on a computer screen and listened to spoken sentences instructing them to click on one of the words (e.g., Click on the word bead). The printed words appeared 200 ms before the onset of the spoken target word. In Experim...

Due to low switching costs and stiff competition, customer relationship management has become a central component in the marketing strategy of telecommunication service providers. Since acquiring new are five times higher than maintaining an existing customer, providers eager reduce churn rate. A solid understanding behavior can help address this problem. Reducing rate translate into significan...