In the intervening years since publication of the chapter “Aff ect and Consumer Behavior” (Cohen & Areni, 1991) in the Handbook of Consumer Behavior (Kassarjian & Robertson, 1991), research in consumer behavior dealing with aff ect has exploded, making it one of the fi eld’s central research topics. Within psychology more generally, Schimmack and Crites (2005) located 923 references to aff ect ...

a r t i c l e i n f o Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures. To resolve that problem, we propose a simple but inclusive definition of identity...

Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly assoc...

Critics within the consumer behavior field have consistently debated three fundamental issues about the field’s defining properties and goals: (1) whether consumer behavior should be an independent discipline, (2) what is (and is not) consumer behavior, and (3) whether our field should be interdisciplinary. Taking the perspective of the sociology of science leads us to conclude that (1) consume...

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Present study mainly aims at exploring the various factors that influences consumer buying behavior and purchase decision and to identify the various promotional activities used by the sellers in order to motivate the consumer buying behavior and purchase decision. This study consists of Indian cosmetic industry. It is one of the fastest growing industries in India. Cosmetics are mixtures of su...

The concept of consumer confusion has gained a considerable attention in consumer behavior literature during recent years. However,it is considered as a relatively new concept in marketing, particularly in businesses that provide intangible products such as tourism. This study aimed to investigate factors that potentially influence consumer confusion proneness in purchasing outbound package tou...

Branding on packaging acts as an important cue to guide consumer choice in the retail environment. From a psychological perspective, branding on packaging serves two important purposes, crucial to decision making: 1) It guides consumersʼ attention, drawing attention to certain brands. 2) It allows consumers to recognise and find familiar brands. The purpose of the present study was to investiga...

OBJECTIVE To develop a short instrument, called DISCERN, which will enable patients and information providers to judge the quality of written information about treatment choices. DISCERN will also facilitate the production of new, high quality, evidence-based consumer health information. DESIGN An expert panel, representing a range of expertise in consumer health information, generated criter...

Retailing in India came with evolutionary patterns from Kirana store to super market. This sector was un-organized in the initial stage, and after that it is carried forward and now it is growing as supermarket and hypermarket. The paper will depict the main drivers of the retail revolution in India and how this revolution changes the buying behavior of the customer, increase in disposable inco...