To increase network users’ satisfaction and continuous behavior, e-commerce platform is concentrated on providing users more enjoyment during consuming online. Online personalized system can help e-commerce platform know more users’ preference, which aims to increase degree of match between service, product and preference, need, but users pay attention to privacy concern during this process whi...

Internet is quickly becoming the public electronic marketplace. Though the internet has revolutionized retail and direct marketing, the full scale incorporation and acceptance of the internet marketplace with the modern business is limited. One major inhibition shown by the internet buyers is in the form of lack of confidence in the newly developed marketing machinery/technology and concern rel...

More than half of Chinese Internet users participate in Weibo, the most popular social media and microblogging platform in China. Weibo encourages members to voluntarily contribute personal information, leading to potential privacy invasion. This study examines how trust in other members and perceptions of government intrusion affect privacy-related attitude and behavior on this social platform...

With the emergence of electronic medical information, mobile health service has been becoming increasingly popular in healthcare. Customers usually have to disclose some of their personal information and preferences for personalized usage of mobile health service. Accordingly, as the negative consequences of the personalized services, consumers’ privacy concern has become an important predictor...

OBJECTIVE To evaluate attitudes regarding privacy of genomic data in a sample of patients with breast cancer. METHODS Female patients with breast cancer (n=100) completed a questionnaire assessing attitudes regarding concerns about privacy of genomic data. RESULTS Most patients (83%) indicated that genomic data should be protected. However, only 13% had significant concerns regarding privac...

The current approach to digital privacy in the United States does not facilitate informed consumer decision-making. In fact, the existing “notice and choice” approach often encourages blind consent, in that consumers frequently consent to privacy policies and terms of service agreements without actually knowing the significance of the terms to which they are consenting. A major source of the pr...

Retaining users and facilitating continuance usage are crucial to the success of mobile social network services (SNS). This research examines the continuance usage of mobile SNS in China by integrating both the perspectives of social influence and privacy concern. Social influence includes three processes: compliance, identification and internalization, which are respectively represented by sub...

We present findings from a longitudinal, empirical study of online privacy policies. Our research found that although online privacy policies have improved in quality and effectiveness since 2000, they still fall well short of the level of privacy assurance desired by consumers. This study has identified broad areas of deficiency in existing online privacy policies, and offers a solution in the...

We present findings from a longitudinal, empirical study of online privacy policies. Our research found that although online privacy policies have improved in quality and effectiveness since 2000, they still fall well short of the level of privacy assurance desired by consumers. This study has identified broad areas of deficiency in existing online privacy policies, and offers a solution in the...

Online privacy policies are important mechanisms for informing web site users about the level of information privacy protection afforded when visiting web sites. To date, societal mechanisms and technologies have been the focus of attempts to improve the quality and effectiveness of online privacy policies. Little attention, however, has been given to the development and use of organisational m...