Product Life Cycle (PLC) is a widely accepted concept that has been given significant attention in operations management and marketing literature. However, its quantification remains a major challenge. This study aims to develop a unique and original analytical model for quantifying PLCs using aggregate market data. The Bass diffusion model is used to forecast consumers' first purchases of the ...

Consumer decision-making is usually modeled as a two-stage process of initial screening and subsequent in-depth consideration of attractive alternatives. Recent evidence indicates, however, that consideration is not necessarily the direct precursor of choice: consumers may narrow their consideration sets further to the choice set. We examine how choices in a three-stage purchase decision proces...

We investigate the impact of the 1990 Nutrition Labeling and Education Act on attitudes and behaviors, using newly available survey data from several thousand consumers. Consistent with prior literature, we find that the introduction of the standardized labels only modestly affected purchasing behavior. However, we find that the limited success of the policy is not attributable to inattention t...

Erik Sandberg and Carlos Mena, Exploring strategic strengths and weaknesses of retail purchasing groups, 2015, International Review of Retail Distribution & Consumer Research, (25), 3, 276-297. International Review of Retail Distribution & Consumer Research is available online at informaworldTM: http://dx.doi.org/10.1080/09593969.2014.982679 Copyright: Taylor & Francis (Routledge): SSH Titles h...

Using a large data set on web browsing and purchasing behavior we test to what extent consumers are searching in accordance to various classical search models. We find that the benchmark model of sequential search with a known distributions of prices can be rejected based on the recall patterns we observe in the data. Moreover, we show that even if consumers are initially unaware of the price d...

İnternet günümüzde insan yaşamının büyük ve önemli bir parçasını oluşturmaktadır. Teknolojinin hızla gelişmesi ile birlikte tüketicilerin işletmelerin etkileşim boyutu da değişmiştir. İnternetin hayatını bu denli etkilemesinden sonra internet üzerinden alışveriş yapan davranış tutumları işletmeler açısından daha hale gelmiştir. Çalışmanın amacı Türkiye İran’da yaşayan algıladıkları risklerin sa...

Although over-purchasing behavior was mostly addressed in consumer research the past, nowadays it has been considered as a psychological problem. Debates have still continued on how to name excessive shopping behavior, which previously more prominent among research, problem and classification should be included in. The possible options can impulse control disorder, obsessive-compulsive disorder...