Abstract Many consumers have shown positive attitudes towards green consumption; however, these do not necessarily translate into intentions or behaviors. To analyze this attitude-intention and hence behavior gap, paper employs behavioral reasoning theory which extends the traditional of planned by including context-specific reasons, in addition to values global motives as possible determinants...

The EU has several directives aiming toward carbon neutrality and is attempting to promote encourage individual electricity consumers participate in this endeavor. key idea behind consumer awakening activation push become aware of their consumption behavior. purpose paper was examine the current behavior Finnish intention support goals through energy efficient consumption. aim reveal how far pe...

Green is a timely and crucial concept in sustainability; therefore, encouraging both public private businesses Malaysia to persistently promote make attempts put green practices into effect similarly crucial. The industry its environment are under pressure as result of acquisition, which still occurring at an alarming rate. Using the theory consumption values (TCV) underlying theory, this study...

Compared with the traditional marketing model, live broadcast model increases role of anchor, making it a research hotspot. Based on different types products and anchor modes, impact consumers’ psychology behavior is focus this paper. Through two standard experiments, spss22 0 statistical analysis found that: (1) for functional products, entertainment mode significantly improves emotional ident...

Her geçen gün azalan doğal kaynaklar, kötüleşen çevresel koşullar tüketicileri bir noktada bilinçli olmaya teşvik etmeye başlamıştır. Tüketicilerin bu olumsuz şartları düzeltebilmek için elini taşın altına koyabilmesinde en temel faktör şüphesiz ürünlerdir. Bu ürünlerin çevreye olabildiğince az zararı veren, kaynakları tüketme konusunda daha hassas ve geri dönüşümü olması ürünün “yeşil ürün” ol...

Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses visibility values derived from FDAs. Our study utilized theory consumption (TCV) examine associations between FDA visibility, values, purchase intentions. The mediating role moderating attitude was al...