Purpose This study unpacks how organizational members construct a collective entrepreneurial identity within an organization and attempt to instill features in the organization's existing identity. Design/methodology/approach The draws on cases of two venturing units, perceived as groups their respective parent companies. Semi-structured interviews secondary data were collected analyzed inducti...

Many of today's products are so complex that no single company has all the necessary knowledge about either the product or the required processes to completely design and manufacture them in-house. As a result most companies are dependent on others for crucial elements of their corporate well-being. Typically, however, companies have some choice as to whom they become dependent upon and for wha...

This paper analyzes the use of an internet forum by employees of a retail chain in France to exchange information and discuss about a major corporate change. We show how the forum takes on core functions being neglected by the company and how it contributes to the appropriation of change. Through detailed analysis of the posts, we identity the professional logic at work and link it to corporate...

In the increasingly rapid development of business world, a corporate identity is needed that can represent character company's business, product, or service. Corporate represented by logo an as differentiator between each company. However, problems arise with times, company realizes made reflection vision and mission well culture becomes obsolete. From this condition, step to redesign considere...