Customer relationship management (CRM) has become a strategic initiative aimed at getting, growing, and retaining the right customers. A great amount of numeric data and even more soft information are available about customers. In this paper we analyze the relative importance of factors and the priority of the schemes by constructing the CRM hierarchy model for Small and Medium Enterprises. Und...

Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today’s competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relatio...

In this article we describe a demonstrator that shows how the cognitive resource manager (CRM) and the radio-environmental map (REM) can be efficiently implemented in full commercial grade cellular system (i.e., LTE system). The demonstrator shows how the modular CRM together with its open interface, the universal link-layer API (ULLA), facilitates the implementation of efficient radio resource...

In this day and age, customers are regarded as an article of trade. With the growth of Service Marketing, Customer Relationship Management (CRM) advanced and became popular in India. CRM became crucial to cope up with exceeding competitive global market. (CRM) in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, referring each cust...

The CIDOC CRM provides an ontology for describing entities, properties and relationships appearing in cultural heritage (CH) documentation, history and archeology. CRM promotes shared understanding by providing an extensible semantic framework that any CH information can be mapped to. CRM data is usually represented in semantic web format (RDF) and comprises complex graphs of nodes and properti...

1.Introduction: CRM started in the late 1990’s when the organization realized that According to chen et.al Customer relation management can be defined as the combination of people, process and technology. Another definition says that CRM is the process of interacting with the current and future customers and analyzing the history of customers with the organization which helps in improving the r...

The phenotype produced by a given genotype can be strongly modulated by environmental conditions. Therefore, natural populations continuously adapt to environment heterogeneity to maintain optimal phenotypes. It generates a high genetic variation in environment-sensitive gene networks, which is thought to facilitate evolution. Here we analyze the chromatin regulator crm, identified as a candida...

Convergence of pervasive technologies, techno-centric customers and the emergence of digitized channels, overabundance of user friendly retail applications are having a profound impact on retail experience, leading to the advent of ‘everywhere retailing’. With the rapid uptake of digital complimentary assets and smart mobile applications are revolutionizing the relationship of retailers with th...

In this paper, we approach electronic commerce Customer Relationship Management (e-CRM) from the perspective of five research areas. Our purpose is to define a conceptual framework to examine the relationships among and between these five research areas within e-CRM and to propose how they might be integrated to further research this area. We begin with a discussion of each of the research area...

The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This enhances customer engagement and satisfaction. The implementation of Social CRM is a complex task that involves different organisational, human and technological aspects. Howev...