This paper presents the results of a six-year longitudinal survey of the web sites of S&P 500 companies. Using nine design and functional measures developed based on prior research, we find that S&P 500 companies have experienced significant transformation of their web presence, signified by the increasing levels of information and interactivity. We find a continuing trend toward increasing num...

With the broad adoption of service-orientation for the realization of business applications and their provisioning and usage over cloud infrastructures, the topology of the resulting service networks is becoming extremely complex. Due to the composition of services for value-added business capabilities and the reusability of a service in multiple compositions, the execution of one service often...

Introduction Over the last decade there has been a growing interest in the market orientation concept (Day, 1992; Grönroos, 1989; Webster, 1988, 1992) and its usefulness in increasing businesses’ economic performance (Jaworski and Kholi, 1993; Narver and Slater, 1990; Reukert 1992). In most studies market orientation is defined as either the adoption of a marketing concept (see Deng and Dart, 1...

Micro, small and medium-sized enterprises play a key role in the economy, as they contribute tangibly to improvement of competitiveness given country, and, thanks their high market coverage, provide number workplaces. Businesses, however, have face many challenges, coronavirus epidemic has made it very difficult acquire customers. We can say that current situation, corporate success is closely ...

The article analyzes the current situation of railway transport and reveals key problems that hinder its sustainable growth. It is established today customer orientation a factor in success companies competitive struggle determining principle for attracting new retaining existing customers. Fragmentary examples implementing customer-oriented approach are considered. determined industry should b...

Burgess and Steenkamp (2006) have pointed out that marketing knowledge derives almost exclusively from research conducted in high income, industrialized countries. However, the generalizability of marketing knowledge should also be tested in emerging markets. We demonstrate that returns on customer orientation and organizational innovativeness play out differently in New versus Old Europe. Cont...

We present a prototype system, code-named Pulse, for mining topics and sentiment orientation jointly from free text customer feedback. We describe the application of the prototype system to a database of car reviews. Pulse enables the exploration of large quantities of customer free text. The user can examine customer opinion “at a glance” or explore the data at a finer level of detail. We desc...