The study’s aim was to describe how customer value creation is reflected in the development of digital health services. To this end, we used discourse analysis evaluate documentation from ODA (Self-Treatment and Digital Value Services) project, which provides national-scale Three main discourses emerged: 1) a on active role customer, 2) technology that activates create value, 3) benefits creati...

In most cases authors are permitted to post their version of the article (e.g. in Word or Tex form) to their personal website or institutional repository. Authors requiring further information regarding Elsevier's archiving and manuscript policies are encouraged to visit: a b s t r a c t a r t i c l e i n f o Although interaction has been acknowledged as central in value creation there is still...

Co-creation is a collaboration between company and customer in the context of social media, which means that fellow media users (content creator - user) are directly or indirectly manufacture joint products. Companies try to adopt customer-centered approach can collaborate create products together. The use be liaison customers company. characteristics Generation Z, tech savvy innovative, help c...

Personalization drives value co-creation and willingness to pay for customers. Consumers are keen receive personalized services but have various the personalization process. The is influenced by motives customer purchase behavior expectations in a specific context. It also depends on disposable income availability of resources, as well severity requirements. results indicate that customers comp...

The objective of this paper is to discuss the impact of social media on customer co-creation in the innovation process. Customer cocreation denotes an active, creative and social collaboration process between producers and customers (users), facilitated by a company, in the context of new product or service development. We propose a typology of co-creation activities in order to develop concept...

The concept of need is embedded in economic systems. Since the concept originates in individual psychology, it is not well understood at the organizational level and other higher systemic levels. We address this gap by drawing on research on human needs, on organizations, and on value co-creation in nested human systems. We present a framework that summarizes essentials of well-being, behavior ...

In the closing chapter of this book we would like to share with our readers our view about the future of the customer centric enterprise and the enabling strategies of mass customization, customer integration, and personalization. We will also comment on fields for further research necessary for the development of new processes, tools and programs for integrating the customer into value creatin...

In our study of four outsourcing projects we discover mechanisms to support managerial decision making during software development processes. We report on Customer Office, a framework used in practice that facilitates reasoning about projects by highlighting information paths and making co-ordination issues explicit. The results suggest a key role of modularisation and standardisation to assist...

Business transactions of today often rely on the involvement of several organizations in its preparation and realization. This means that value creation is distributed among several actors and needs to be coordinated. The division of multi-organizational businesses into business processes need to reflect the co-production of value arranged in distributed value production structures. There relie...