background bladder reconstruction in the pediatric population is challenging for many reasons, including perioperative complications and readmissions. objectives on a national scale, determine readmission rates at 30, 60 and 90 days after bladder reconstruction in a pediatric population over a 7-year period, evaluating the influence of hospital and patient-specific variables. patients and metho...

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In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

During the last decade, the deployment of Information Technology (IT) has been rapidly evolving from a necessary evil to a legitimate business strategy. In the early to mid 1990’s Business Process Reengineering (BPR) was the hot business tool that allowed IT deployment to generate a positive return on investment (ROI) and obtain business objectives. The late 1990’s have brought us another hot s...

Apparel production is a high value-added industry in the global textile manufacturing chain. Standard size charts are crucial industrial standards for high-tech apparel industries to maintain competitive advantages in knowledge economy era. However, these industries suffering from production management and marketing often find it hard to obtain the accurate standard size charts. In addition to ...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

* This project was supported by grants from the Marketing Science Institute (#4-882), the Goizueta Business School, and the Alden G. Clayton Dissertation Competition. Data support was provided by the Institute for the Study of Business Markets, the Pennsylvania State University. We are grateful to Ulf Bockenholt, Rajdeep Grewal, Gary Lilien, Steve Stern, Michael Martin, the Kellogg Marketing Ca...

INtrODUctION Customer relationships are increasingly central to business success (Kotler, 1997; Reichheld & Sasser, 1990). Acquiring new customers is five to seven times costlier than retaining existing customers (Kotler, 1997). Simply by reducing customer defec-tions by 5%, a company can improve profits by 25% to 85% (Reichheld & Sasser, 1990). Relationship marketing—getting to know customers ...