The saturation of the domestic market is one of the factors which drive firms to expand their business to other markets. Franchising is one of the formats adopted by companies when establishing their internationalization strategy. Spain is a country where franchising is strongly consolidated. This degree of maturity means that many chains seek other countries in which to operate. This work's sp...

This study develops propositions for a benchmarking exercise involving SME and tourism destination brands. In order to reveal the role of SMEs at destinations and their role in the destination brand, the tourism production process is analysed. It is suggested to view destinations as virtual service firms (VSF) as this highlights the interdependencies between SMEs, but also allows the descriptio...

Purpose This article intends to analyse the explanatory power of Travel and Tourism Competitiveness Index (TTCI) some its constituent factors on national success metrics in managing initial surge COVID-19 pandemic. Design/methodology/approach The authors study outbreak control effectiveness 132 countries during first semester 2020. apply generalized linear regression models weighted least squar...

This study presents an empirical evidence concerning the comparison of  the dynamics of competitiveness in the creative and manufacturing industries. It investigated the impact of the economic crisis in the behavior of the competitiveness of those industries. The samples were 42 firms taken from 3 sub-sectors of the creative industries and 3 sub-sectors of the manufacturing industries listed in...

The pandemic resulting from COVID-19 disease has brought about an unprecedented crisis to tourism destinations, in almost complete shutdown of tourist flows. Whereas disaster recovery models focus on prevention and preparedness, the post-pandemic strategies are underexplored, particularly relation highly representative group small-scale businesses run by lifestyle entrepreneurs (TLEs). An integ...