Applying theory from behavioural psychology, we demonstrate that product preferences are not “found” in people, but rather constructed by people on an as-needed basis. The demonstration explores the relationship between crux product attributes, which are both important and difficult for people to assess, and sentinel attributes, which are easy for people to assess and have a perceived associati...

The freeway’s operation safety has attracted wide attention. In order to mitigate the losses brought on by traffic accidents freeways, discrete choice models were constructed based statistical analysis method quantitatively analyze significance and magnitude of impact multiple dimensional factors crash severity. Based 1154 that occurred Zhejiang Province’s Hang-Jin-Qu Fressway from 2013 2018, d...

Article history: Received 17 March 2011 Available online xxxx JEL classification: C72 C73