In China, the development of e-market has unique characteristics in the transactional processes and market mechanisms, which relate largely to the current industry structure, financial infrastructure and organization structure. This paper seeks to develop a conceptual model of B2B e-market value creation strategy, and can also be used to highlight the complexity of such activities for Chinese B...

This paper extends Alderete (2009) model of screening contracts to build electronic commerce between a large firm and a small and medium sized enterprise (SME) supplier. The large firm (principal) must choose among SME suppliers (agents) that differ in costs and utility for the ICT technology (network good). The method is based on Compte and Jehiel (2008), whose main insight is that when severa...

22 23 24 25 26 27 28 29 Article history: Received 16 September 2011 Received in revised form 30 March 2012 Accepted 3 April 2012 Available online xxxx

Im Rahmen einer empirischen Erhebung wurden rund 250 Unternehmen nach der Nutzung von Kundenprofildaten im E-Commerce befragt (Rücklauf 30,7 %). Profildaten werden für die Personalisierung von Webseiten eingesetzt, die die Alltagstauglichkeit der Systeme erhöhen soll. Die Ergebnisse zeigen, dass überwiegend Daten erfasst werden, die im Rahmen der Transaktion ohnehin anfallen und dass bei der Ve...

Konsequenzen, die sich daraus für die Marketing-Politik von Anbietern ergeben, analysiert. Summary: Electronic commerce via open networks enables trading between remote partners so that in the future an increasing number of cross-border transactions should be observed.

Electronic commerce can dramatically alter the current delivery and sales channels, as well as value chains in many industries. Accordingly, consumers will change or supplement their channel preferences with increasing amount of electronic services available. This study focuses on the different types of business models used in the grocery retailing industry, to serve consumers. The empirical pa...

With the developing of the agricultural information, it is inevitable trend of the development of agricultural electronic commercial affairs. On the basis of existing study on the development application model of e-commerce, combined with the character of the agricultural information, compared with the developing model from the theory and reality, a new development model electronic commerce of ...