The paper econometrically investigates the determinants of advertising intensity in the manufacturing industry of São Paulo, Brazil in 1996 taking as reference an extensive survey carried out by Fundação SEADE. The preliminary investigation indicated a substantial degree of endogeneity in structure and performance variables. The instrumental variables estimation also considered instruments refe...

Various nations across the globe have always used media as a tool to safeguard their strategic interests by promoting their ideologies, cultural or democratic values; policies and priorities, political ambitions and at the same time used media in propaganda and counter propaganda operations both in times of peace and war. Such an exercise has mostly been accomplished through official media unde...

We are used to considering engineering ethics largely a critical enterprise. By pointing out ethical issues and by raising concerns about a technology, ethicists usually criticise rather than promote the technology in question. Of course, from a utilitarianist perspective, an ethicist might come to the conclusion that a certain technology is better than another one or than doing without. Howeve...

What follows is propaganda for the study of a particular commutative Banach algebra, A one not inappropriate to a conference which emphasises automatic continuity. In fact A is that subalgebra of the measure algebra, .i\J(T), of all regular bounded Borel measures on the circle under the total variation norm and convolution multiplication, which is characterised by the automatic continuity of me...