When consumers purchase products, they will consider the brand first, because it indirectly leads consumers to associate the products with the quality, functions, and the design. Based on the smiling curve, it showed enhancing the marketing or R&D will create value-added to the products or brands. Thus, this study intended to use brand marketing to create brand value. However, there are many cr...

Mobile advertising is a powerful tool for direct and interactive marketing. However effective marketing requires examining consumers’ psyche. This study proposes a hierarchical utility package (in the consumers’ perception) with reference to mobile advertising, thus enhancing its acceptance. Confirmatory factor analysis revealed four consolidated utility dimensions (with reference to mobile adv...

Event marke t ing i s fas t emerg ing as a promotion catalyst vis-à-vis the traditional marke t ing communica t ion too ls . The increasing corporate disillusionment with traditional media due to increased clutter, escalating costs and reduced efficiency has created opportunities for event marketing. Event marketing allows a company to break through the advertising clutter, and target an audien...

The topic of this contribution is the practical use secret sharing schemes in securing private data. In first part, we focus on security model and overview available solutions. second describe our solution for storing sensitive data commercial cloud storage systems, an application called Datachest. uploads encrypted form. Cryptographic keys are divided into shares. Each receives one share. This...