Submitted August 1999 Revised February 2001 © Journal of International Marketing Vol. 9, No. 2, 2001, pp. 97–114 ISSN 1069-031X Susan P. Douglas, C. Samuel Craig, and Edwin J. Nijssen line basis, without considering the overall balance or coherence of branding in international markets from a strategic perspective. However, as international markets evolve and become more closely interlinked, fir...

The study investigated the psychological characteristics of entrepreneurship of 829 college students in China by questionnaire. The psychological characteristics include five aspects: entrepreneurial capacity, entrepreneurial belief, entrepreneurial consciousness, entrepreneurial motivation, and entrepreneurial determination. In the five factors, the entrepreneurial consciousness of college stu...

This study examined the relationships between Big Six personality and entrepreneurial intention, inclusive of the mediating role of entrepreneurial self-efficacy in the Chinese context. Survey data from 280 college students reveal that Emotional Stability, Conscientiousness, Extraversion, and Interpersonal Relationship were positively associated with entrepreneurial intention. Agreeableness and...

Abstract The Ludhiana knitwear industry is one of the biggest clusters of knitwear units in Asia. But it is lacking in consistent high quality image building for both domestic and international markets. An individual company's brand was just an incidental choice without any loyalty attached to it. The conventional insight is that the traditional branding is wounded and dying at the feet of inno...

The entrepreneurial marketing paradigm is open to several interpretations. One such is that we should consider, in particular, the behaviour of small firms, and in particular, small entrepreneurial firms; another interpretation is to argue for the building of a completely new, and substantive, paradigm that builds upon, for example personal contact network development and focuses upon marketing...

Trust is a concept that has been widely studied in e-commerce since it represents a key issue in building successful customer-supplier relationships. In this sense, social software represents a powerful channel for establishing a direct communication with customers. As a consequence, companies are now investing in social media for building their social digital brand and strengthening relationsh...

This proposed study applies the idea of consumer-brand relationships to child consumers. Longitudinal brand loyalty studies have shown that brand preferences in consumers persist into adulthood. This study adds on earlier work by Ji (2000) and draws on Fournier’s (1998) work in applying relationship theory to consumer-brand relationships. It combines this with other theoretical strands to propo...

This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, redistribution , reselling , loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to da...

In recent years a growing awareness of the importance of entrepreneurial activity for economic development has triggered research on the fundamentals of entrepreneurship. Cross-national differences in levels of entrepreneurial activity may be explained by a wide range of economic, technological, cultural and institutional factors. In particular, differences in value systems and cultural orienta...