Corporate sponsorships are vital to the success of minor league sport businesses. As competition for sponsorships intensifies in these venues, there is a need for minor league sports to demonstrate a return on the sponsorship investment based on fan purchase intentions and behaviors. Prior research has identified fan involvement, goodwill, and sponsor attitudes as key predictors of fan purchase...

Drawing on self-concept consistency theory, sponsor fit theories and advertising literature, we examine the influence of brand-celebrity Weibo users’ ads experiences their responses to celebrity advertising. By stating how characteristics fans’ perceptions, describes a mechanism by which fans may respond positively in Weibo. We collected data test our model online survey. The sponsors were sugg...

Landslide occurrence in the Salmon Arm and Vernon forest districts in the last five years has stimulated research to determine how small drainage basins might be classified into debris flow prone, debris flood prone, or flood prone. Alluvial fans situated at the base of several entrenched stream systems may have people dwelling on them. In addition to safety concerns, water quality and habitat ...

We propose a high dimensional classification method that involves nonparametric feature augmentation. Knowing that marginal density ratios are the most powerful univariate classifiers, we use the ratio estimates to transform the original feature measurements. Subsequently, penalized logistic regression is invoked, taking as input the newly transformed or augmented features. This procedure train...

Research on sports fans has demonstrated a positive relationship between fan identification and self-esteem. The current investigation extended previous research by testing media use as a moderator. The author hypothesized that media use would be positively associated with measures of fan identification and collective self-esteem and also moderate the relationship between these 2 variables. Thi...

Members of the family Laccophyllidae are small, solitary rugose corals with stratigraphic ranges from Silurian to Permian. Among the laccophyllids, axial ends of major septa are united in an aulos and dissepiments may be absent or present. Minor septa can be contratingent and sometimes are small or in some genera are absent. Septa and aulos may be thick or thin. In this study, Famennian rugose...

As unstructured play declines, organized sports leagues have become a highly popular form of physical activity in young people. As concussive injuries are garnering increased media attention and public awareness, there is a growing concern for athlete safety. Although athletic trainers and physicians play a large role in keeping athletes healthy and safe, this article investigates nontraditiona...