We study two different choice models that capture the purchasing behavior of customers who only consider purchasing one of two substitutable products. We refer to these customers as choosy. The first choice model captures substitution behavior through probabilistic transitions between products. Under this choice model, a customer’s buying process can be captured in two steps: an arrival with th...


 This Essay considers the profit to be made in virtue signaling solely for purpose of attracting customers and driving sales: Pro-female, woke menstruation messaging that may merely an exploitative empty co-optation. Feminists should expect more menstrual capitalists, including a commitment firms operating within this space address diapositive issue period poverty meaningfully assist thos...

Many studies have examined crisis management in various business sectors. However, COVID-19 has presented unique and interesting challenges. Using an online survey (n = 224 participants) in-depth interviews, profiling public relations professionals’ communication strategies responding to the pandemic based on gender was investigated. The findings reveal that male female practitioners specific u...

The M/M/1 retrial queue with working vacations and negative customers is introduced. The arrival processes of positive customers and negative customers are Poisson. Upon the arrival of a positive customer, if the server is busy the customer would enter an orbit of infinite size and the orbital customers send their requests for service with a constant retrial rate. The single server takes an exp...

The aim of this paper is to examine the influence content elements online banner ads on customers’ visual attention, and evaluate impacts gender, discount rate brand familiarity issue. An eye-tracking study with 34 participants (18 male 16 female) was conducted, in which were presented eight types comprising three elements—namely brand, image—while their eye movements recorded. results showed t...

The COVID-19 pandemic has formed a new reality for customers around the world. In response to this situation, users of digital technologies are facing necessity adopt and use specific almost overnight. This research aims examine determinants social (s)-commerce acceptance in Saudi female post-pandemic era. Utilizing unified theory technology (UTUAT2) commerce constructs as theoretical framework...

observation of justice is one of the most important indexes influencing satisfaction of the personnel of an organization so that perceiving injustice will result in the personnel dissatisfaction thereby leaving negative influence on their performance [38]. this situation also influences the customers’ satisfaction in the service organizations where the personnel have direct and face-to-face con...