Business competition that is getting tougher in the digitalization 5.0 era requires companies to further improve their business performance, especially aspect of supply chain management. Logistics, which a critical process management, needs be made into an integrated system from upstream downstream. Logistics activities include distributing goods, managing warehousing, and consumer orders are c...

The industry and retail chain use a huge number of low cost assets such as pallets, crates, plastic boxes... Until now the lack of affordable technology, in comparison with the cost of a single asset, stopped efforts to manage them in open loop supply chain (where the assets is not coming back to sender after usage). As part of a project to implement an affordable and efficient communication te...

Tactical planning MILP models for fast moving consumer goods companies are often intractable for realistic applications containing thousands of Stock-Keeping Units (SKUs). Decomposition methods can be applied to these MILP models to allow realistic cases to be optimized. In this paper we present a Multi-SKU decomposition algorithm based on decomposing the full scale MILP model into submodels co...

Introduction The adoption of RFID technology [1] for products identification is experiencing an increasing diffusion in the logistics pipeline, where RFID systems are expected to have a major impact on the efficiency of the whole supply chain. Commonly quoted benefits of RFID encompass increased processes automation, accuracy, and labour efficiency [2]-[3]. There are several reasons for this di...

Sales forecasting at the UPC level is important for retailers to manage inventory. In this paper, we propose more effective methods to forecast retail UPC sales by incorporating competitive information including prices and promotions. The impact of these competitive marketing activities on the sales of the focal product has been extensively documented. However, competitive information has been ...

Customers nowadays are more informed than in previous generations, and they assess both branded unbranded products terms of quality, value, price. The study's primary goal is to see whether there's any link between brand equity operational company performance. research was conducted the Indian FMCG sector across five states with a diverse customer base, including gender, age groups, educational...

Influencer marketing is one of the digital strategies currently used by many companies. The purpose this research to find out and describe influencer strategy implemented specifically an application-based FMCG product provider (start-up company) in Indonesia market products such as fruits, vegetables, milk, others that have a relatively short life, using qualitative approach descriptive study. ...