In the past eight years, English Premier League football has become increasingly commercial, and there has been a consequent growth in the importance of club marketing. The Internet and cybermarketing have simultaneously developed as commercial phenomena over

BACKGROUND Amateur sporting clubs represent an attractive setting for health promotion. This study assesses the impact of a multi-component intervention on the availability, promotion and purchase of fruit and vegetable and non sugar -sweetened drink products from community sporting club canteens. We also assessed the impact the intervention on sporting club revenue from the sale of food and be...

In this work, we draw attention to a connection between skill-based models of game outcomes and Gaussian process classification models. The Gaussian process perspective enables a) a principled way of dealing with uncertainty and b) rich models, specified through kernel functions. Using this connection, we tackle the problem of predicting outcomes of football matches between national teams. We d...

In March 2011, Anton Hysén (a semiprofessional footballer currently playing in the Swedish fourth division) became only the second association football (soccer) player of any professional disposition to publicly declare his homosexuality while still playing the game. This article provides a textual analysis of the print media's reaction to Hysén coming out and examines whether, in 2011, they po...

This article deals with machismo in football – a colonial heritage being naturalized Brazilian society. We aim to smooth out the effects, view of professionals Physical Education, practices and sexist postures present indicators for teaching proposal that co-assigns eradication, or at least mitigation, this prejudice football. As methodology we used van Dijk's critical discourse analysis (ACD) ...

Football analytics has been on the rise, yet no previous efforts have been made to compute the probability a possession becomes a goal, like in basketball. In this paper goal probabilities will be modeled for the English Premier League for the season 2016/2017. Ridged logistic regression with a sliding window approach will be used to model the sequential information in possession chains. Severa...

Football analytics has been on the rise, yet no previous efforts have been made to compute the probability a possession becomes a goal, like in basketball. In this paper goal probabilities will be modeled for the English Premier League for the season 2016/2017. Ridged logistic regression with a sliding window approach will be used to model the sequential information in possession chains. Severa...

Brazil’s capacity to continuously foster football talents is internationally acknowledged. It is rightly said that Brazil is a bottomless celeiro de craques (storehouse of football stars). But this metaphor might be outdated, given the changes in professional training in recent decades. Rather than thinking of Brazil as a storehouse for supplying players ready to be recruited by the market, as ...

PURPOSE This study aimed to categorize consumers’ subjectivity on public value of citizen professional football club. METHODS Q-sample and Q-classification charts were developed based theoretical background the clubs, in-depth interviews with consumers conducted using Q-methodology. Q-factor analyses by selecting local residents as P-samples. RESULTS The clubs was confirmed ‘Type I: club-city w...

BACKGROUND Ankle injury is common in football, but the circumstances surrounding them are not well characterised. AIM To investigate the rates, especially time-trends, and circumstances of ankle injuries in male professional football. METHODS 27 European clubs with 1743 players were followed prospectively between 2001/2002 and 2011/2012. Time loss injuries and individual-player exposure dur...