Nonprofits that compete for charitable contributions often question which are the most effective factors lead to high levels of donations. To date, research has been dominated by linear models mainly based on economic model giving, and reported mixed sometimes conflictual findings about net effect certain individual organization-specific In this study, we introduce a configurational approach ex...

How can charitable initiatives be developed to stimulate individuals’ desire donate, increase the likelihood that they will donate? The context of research was fundraising by nonprofit organizations (NPOs) in China. We conducted two experiments with advertisements different content terms temporal distances and information frames investigate effects on college students’ donation behavior. Study ...