This study develops an original framework to explore the influence of excessive product packaging on green brand attachment and to discuss the mediation roles of green brand attitude and green brand image. Structural Equation Modeling (SEM) is applied to verify the research framework. The results from a dataset of 238 valid questionnaires show that excessive product packaging has no direct effe...

India seeks to achieve 175 Giga-Watt (GW) of Renewable power by 2022. As of December 2017, out of 333 GW of total installed capacity of electricity, close to 62GW come from renewable sources. Meeting the set targets calls for augmentation of renewable energy based capacities as expeditiously as possible. However, the sick financial health of the distribution companies/utilities, who act a...

This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing—the business of selling electricity products distinguished by their environmental attributes—seeks to deve...

In order to meet the Kyoto targets, in the Netherlands in 2010 9% of electricity consumption should be generated from renewable resources. In this paper, we discuss and comment on the green energy policy that the Dutch government has adopted in 2001 and 2002 in order to reach this goal, and the new subsidy system that will be in place as of 2003. On the one hand, the policies from the past were...

Due to the rapid expansion of information and communication technology (ICT) usage, the telecommunications industry is faced with a challenge to promote green ICT toward achieving a low-carbon society. One critical obstacle in planning long-term strategies for green ICT is the uncertainty of various external factors, such as consumers’ lifestyle and technological advancement. To tackle this iss...

In this paper, we analyse the financial viability and economic sustainability implications of government programs for the development of renewable energy sources, explicitly considering that consumers take environmental issues into account. We envisage a broad policy strategy for the future, which we label the “World Sustainable Scenario”, and we quantify the inter-temporal resource requirement...

When does a small drift increase the hitting probability of a boundary point / the expected hitting time of the boundary, compared to the driftless case? We analyze this for diffusion processes on [0,1] by expanding the Green function. In this way, in the appropriate diffusion approximation setting, we rederive and extend the one-third rule of evolutionary game theory (Nowak et al., 2004) and e...

In this paper, a bi-level game-theoretic model is proposed to investigate the effects of governmental financial intervention on green supply chain. This problem is formulated as a bi-level program for a green supply chain that produces various products with different environmental pollution levels. The problem is also regard uncertainties in market demand and sale price of raw materials and pro...