This paper aims to investigate the effects of personal characteristics such as gender, income, education and age on consumer materialism. Research hypotheses are based both existing marketing literature an additional integration gender studies in order further study By using random sampling surveying 1000 respondents living across different regions Lithuania, results show signi?cant differences...

The notion of materialism initially appears in the writings its Christian opponents late seventeenth-century England. Only eighteenth-century France is first posthumously claimed by a catholic priest, Meslier, and then authors such as La Mettrie d’Holbach, at risk persecution imprisonment: Diderot enjoys hospitality fortress Vincennes for rearranging materialist stance within his sensualist mul...

This article is the result of bibliographic research carried out with aim knowing digital technologies applied as a methodological tool in teaching history, therefore understanding paths and challenges encountered current scenario Brazilian education. The methodology adopted based on dialectical historical materialism, which focuses essence concreteness object to be researched. Thus, we sought ...

according to several reports, in spite of huge investment on customer relationship management (crm), risk of implementing such projects is high. one of failure factors is having no method to assess crm success comprehensively. nowadays, classic financial methods are common ways for assessing marketing and crm initiatives. but, the mentioned models are unsuitable to assess investments like crm t...