The governmenT launched a national campaign last week to remind healthcare professionals about the problem of antibiotic resistance, and to make clear to patients that antibiotics will not cure the common cold (Department of health, 2008a). resistance to antibiotics is still increasing, and action is necessary to preserve the efficacy of existing antibiotics. As many patients visit gPs complain...

Mobile phones are a pervasive platform for opportunistic sensing of behaviors and opinions. We show that location and communication sensors can be used to model individual symptoms, longterm health outcomes, and diffusion of opinions in a community. For individuals, phone-based features can be used to predict changes in health, such as common colds, influenza, and stress, and automatically iden...

High priority is given to ensuring that there is the right number of staff to provide care. The NHS national recruitment campaign has met well ahead of target the commitment set out in The NHS plan3 to recruit 20,000 extra nurses in the NHS by 2004. This achievement reflects both the success of local recruitment initiatives and events and the effective collaboration between the NHS, workforce d...

In response to the Balanced Budget Act (BBA) of 1997, the Center for Medicare & Medicaid Services (CMS) initiated a massive information and education campaign to promote effective health plan decision-making. Early results suggest that the pilot version of the Medicare & You handbook and other new Medicare informational materials were viewed favorably overall. Despite their limitations, most be...

In the 1930s the new science of nutrition was disseminated in Brazil, which also introduced the conviction that cow's milk was the most important of staple foods. Despite the campaign promoted by the Ministério de Educação e Saúde Pública (Ministry of Education and Public Health) in the mid-1930s, the consumption of milk in Rio de Janeiro remained far short of the recommendations of experts due...

there is an escalating demand for geriatric oral healthcare in all developed and developing countries including india. two-thirds of the world’s elderly live in developing countries. this is a huge population that must receive attention from policy-makers who will be challenged by the changing demands for social and health services including oral health services. resources are limited thus rath...

Public Health Education and Promotion, a new section of the journal Frontiers in Public Health, provides a refreshing forum for those readers who have traversed the familiar landscape of near-intractable health inequities on a national and global level and desire new knowledge on how best to ameliorate health inequities and the social factors that perpetuate them. The new “frontier” in public h...

ISSUE ADDRESSED This paper describes a multimedia campaign implemented in rural New South Wales on a budget smaller than that typical of many published campaigns. The 'To Be Young at Heart - Stay Active Stay Independent' (SASI) campaign was one arm of a multi-strategic program to reduce falls among seniors by promoting physical activity. METHODS This 18-month campaign used social marketing te...

1 Yahoo! Yahoo! First quarter 2003 financial highlights. Sunnyvale, CA: Yahoo!, 2003. 2 Bannan KJ. Search engines’ positive results drive price wars. B to B 2003;88(10 Mar):18-20. 3 Krishnamurthy S. Deciphering the internet advertising puzzle.Marketing Management 2000;9:34-9. 4 Centers for Disease Control and Prevention. Donated television airplay of colorectal cancer education public service a...