In two experiments, we show how a consumer’s susceptibility to normative influence (SNI) offers useful insights into the effectiveness of two types of testimonials: a typical person endorsement (Study 1) and a celebrity endorsement (Study 2). Specifically, we suggest that two variables moderate testimonial effects—SNI and product attribute information. Results show that in forming their evaluat...

This document defines application service tags that allow service location without relying on rigid domain naming conventions, and DNS procedures for discovering servers that provide IEEE 802.21-defined Mobility Services. Such Mobility Services are used to assist a Mobile Node (MN) supporting IEEE 802.21, in handover preparation (network discovery) and handover decision (network selection). The...

There are often multiple explanations for someone’s behavior, but people generally find some behavior explanations more satisfying than others. We hypothesized that people prefer behavior explanations that are simple and rational. We present a computational account of behavior explanation that captures these two principles. Our computational account is based on decision networks. Decision netwo...

This study examines empirically the factors affecting the adoption and usage of broadband Internet in a developing country in this instance Bangladesh. This study is part of a wider research looking to explore consumer adoption of broadband services in various geographical and national settings. Thus, attitudinal, normative and control factors to provide insights of broadband adopters and non-a...

Fisher is the single most important figure in 20th century statistics. This talk examines his influence on modern statistical thinking, trying to predict how Fisherian we can expect the 21st century to be. Fisher’s philosophy is characterized as a series of shrewd compromises between the Bayesian and frequentist viewpoints, augmented by some unique characteristics that are particularly useful i...

The conjunctive causal power PC theory (Novick & Cheng, 2004) proposes that when people have to make a judgement about whether or not two causal candidates acting together produce an effect, they take into account several hypotheses. These hypotheses state that the effect will occur due to the: a) influence of a candidate A; b) influence of a candidate B; c) conjunctive influence of both A and ...

today, in addition to physical capital, social capital, entrepreneurship is the determining factor. therefore, this study was designed to investigate the influence of social capital on entrepreneurship; to evaluate the impact of social capital on entrepreneurial innovation is the role of mediator. the study had a sample of 130 female entrepreneurs ilam through simple random sampling has been do...

today, many organizations plan to implement and exploit erp system due to its numerous benefits. despite these advantages, many adopting organizations have failed to achieve their intended goals through utilizing erp system. among other factors, organizational characteristics have been proposed as one of the effective factors which can influence erp success in both implementation and post-imple...

Article history: Received 26 August 2014 Received in revised form 1 December 2014 Accepted 1 December 2014 Available online 26 December 2014