Advertising plays a crucial role in influencing consumer behavior, as it has the potential to shape perceptions, attitudes, and purchase decisions. The primary objective of this study is examine relationship between advertising specifically focusing on various dimensions behavior influenced by strategies. There dearth research examining influence digital social media which increasingly relevant...

The goal of this study is to propose a conceptual model for assessing the impact entrepreneurship supportive university ecosystems (ESUE) on student’s related behavioral characteristics: entrepreneurial intention (EI) and characteristics (EC). empirical research used partial least squares structural equation modeling (PLS-SEM) sample 1,012 observations. Findings indicate that an ESUE has positi...