In the context of COVID19 pandemic, many companies face problem declining financial stability. IT are unique in this aspect, because their field activity is entirely based on digital platforms and does not require direct contact with customers. Besides, social media marketing becoming increasingly popular. The study impact improving stability becomes urgent under conditions fierce competition, ...

in this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. we abandoned all organization diagnosis models and conducted mcleod and rogers model as one of the most popular models in similar researches. since marketing affairs is more important and sensible in food industry than others, the research was done in th...

A major challenge in requirements engineering is to analyze the stakeholders preferences. Software projects are usually described by a large set of attributes. By varying the values of these attributes, the project could potentially be realized in various different ways. The attributes have to be chosen in order to meet the stakeholders expectations. Therefore one needs to know the utility of a...

it is very important to analyze the rice market structure in mazandaran province, as this province is competent to produce rice. mazandaran rice market was analyzed by completing 55 questionnaires in producer, wholesaler and retailers level, randomly in 2009. results show that marketing margins of two varieties namely- local (tarom) and multi-product- were 5850 and 3700 rials, respectively; als...

the purpose of this research was to analyze the impact of agronomic land use change to orchard in the west of urmia lake basin. the target population was about 12000 consisting of all the farmers in the west of urmia lake basin that changed their agronomic land use to orchard. using cochran’s formula and stratified random sampling method, 150 apple and grape growers were chosen. required data w...

Interest and questions about the quality of beef are on the rise due to heightened awareness about the marketing of beef, from procurement and processing to consumer acceptance. Belatedly, producers are now beginning to receive information about the quality of the beef they produce. Consolidations among beef marketers have resulted in better communication between marketers and producers on carc...

Search Engine Optimization (SEO) is an Internet marketing strategy and a process, widely used now-a-days for improving the volume or quality of traffic to a website through search engines. The results generated by search engines can be natural (organic or algorithmic) and/or paid search. In the present study, different techniques were used for achieving better optimization for Web 2.0 based web...

Improving collaboration between different business functions can be seen as a core priority for both large and small organisations. Indeed, Rouzies et al. (2005) have argued that breaking down barriers between functions and encouraging teamwork can be the key to building competitive advantage. One area of business where such integration would be particularly beneficial is the sales-marketing in...