The emergence of data analytics has fundamentally transformed supply chain management strategies in the global marketplace during past decade. Classification is one most popular methods and receives a great deal attention literature, but there are still some questions concerning performance characteristics different classification methods. This paper analyzes three methods: trees, k-nearest nei...

As awareness about environmental issues increases around the globe, consumers are gradually engaging in environmentally friendly behavior and supporting businesses that engage green strategies. However, among Kazakhstan’s their buying towards products not fully understood due to scarcity of research conducted this area. This study intends change situation examines young Kazakhstan using Motivat...

This study aimed to research if promotional activities on social media influence purchase choice decisions, consumers impulse buying, the price for perishable food items, like vegetables, fruits, beef, fish, and others during COVID-19 pandemics. Likewise, there are differences between original market of goods before pandemic online prices pandemic, investigate delivering consumer homes quantity...

Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purch...

Shopping orientation is defined as a shopping lifestyle, emphasizing an individual way of purchase, and reflects on consumption perspective complex economic, social, entertainment phenomenon. Thus, it has been considered the best to understand nature consumers. In spite being important construct in marketing literature, nowadays, classification orientations inconsistent scientific community, es...