Over the past decade, urban residents have experienced a consumer revolution at multiple levels. In terms of material standard of living, sustained economic growth has dramatically increased spending on discretionary consumer purchases and urbanites have enthusiastically consumed globally branded foodstuffs, pop-music videos and fashion. At the same time, however, income distribution has become...

Currently, in most fault simulators physical defects have to be modeled as stuck-at faults in networks of primitive gates such as AND, NAND etc. Especially for complex gates this modeling technique is rather inexact. In this paper, a fault simulation approach supporting a more powerful and variable fault model is presented. Speciication of faults is done in a cell oriented manner. To achieve ma...

Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel partnerships. The average consumer packaged goods (CPG) company allocates 14% of its total revenue to trade promotion activities1, which underlines the importance of these programs. Despite growing trade promotion budgets, many companies simply anniversary the prior year’s trade...

This paper examines the use of consumer-driven innovation networks within the UK foodretailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that by exploiting information gathered directly from their customers at point-of-sale and data mining, supermarkets are able to identify consumer preferences and co-ordinate new produc...

Past studies showed that, to deploy the best possible consumer interface, companies must pay close attention to the factors and the consumer behavior that lead to channel preference. This study presents the results of an experiment designed to improve our knowledge of consumer channel preference by testing cognitive fit theory in a commercial context. Data from two different samples (749 studen...

Social commerce is a new generation of e-commerce. Compared to traditional commerce, social commerce, treating social media and social network as a carrier, promotes online trading and information exchange related to commercial activities. Information sharing in social commerce affects buying behavior of consumers in all aspects. Therefore, research on information sharing in social commerce has...

Demonstrating the generation of electricity with Accelerator-Driven Subcritical Reactor (ADSR) technology will incur substantial financial risk both from traditional reactor construction uncertainties and new technology uncertainties such as the reliability of the accelerator system. The sensitivity of the economic value of ADSRs to the reliability of the accelerator system is assessed. The eco...

Consumer's attitudes to, and acceptance of, emerging technologies and their applications, are important determinants of their successful implementation and commercialisation. Understanding the range of socio-psychological, cultural and affective factors which may influence consumer responses to applications of nanotechnology will help "fine-tune" the development of consumer products in line wit...