Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i) develop a theoretical framework identifying the antecedents of a consumer’s trust and purchase in...

with the advent of e-commerce, organizations are changingtheir business. most researchers believe that electronic trading can besuccessful when the public will trust in virtual environments. high degreeof confidence not only can meet customer expectations of a satisfactorytransaction, but can also eliminate certainty and perceived risk of onlinetransactions. the aim of this research is to study...

Rapid growth of rural communities in the Blue Ridge Mountains of Macon County, North Carolina has been giving rise to concerns over declining environmental quality and increasing need for land-use policy. This paper examines willingness to pay (WTP) for hypothetical conservation easements as an alternative land-use policy for the county. Despite the fact that Macon County has struggled to adopt...

According to Nielsen research, homebound clients have resulted in a 60% increase global video content consumption. The frequency with which creators did live sessions on social media platforms rose as well 2020. 54% of shoppers do search for product reviews posted by influencers before making buy. Social (abbreviated SMIs) now play key role marketing wide variety firms. goal this study was asce...

the present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. considering the relation between wiki and ecommerce for crm, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase in...

Abstract The COVID‑19 pandemic has increased the popularity of online shopping, and companies are looking for ways to provide consumers with experiences that shopping cannot provide, such as touching products imagining them in use. In this context, importance haptic imagery showcased is increasing. This study replicated extended Peck et al.’s (2013, Journal Consumer Psychology , 23 189–196) fin...