Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...

International Marketing is a professional course for Economics major. The teaching of this can help students 
 master the basic knowledge modern international marketing courses, develop students’ skills, so that they plan activities, and make decisions on products, pricing distribution in markets, decision-making; at same time, improve ability to analyze solve marketing-related problems. I...

In this paper, the development of a hybrid intelligent system for developing marketing strategy is described. The hybrid system has been developed to: provide a logical process for strategic analysis; support group assessment of strategic marketing factors; help the coupling of strategic analysis with managerial intuition and judgement; help managers deal with uncertainty and fuzziness; and pro...

The objective of the present study is to provide a strategic entrepreneurial marketing model in the construction industry in the construction companies of the north of the country using the Grounded theory. The present study is a qualitative research which uses Grounded theory by focusing on deep and semi-structured interview and providing an entrepreneurial strategic marketing strategy. In thi...

introduction: medical tourism as one of the dimensions of tourism is helping in sustainable development and dynamics of the economy. considering the low cost and high income of the industry and its role on strengthening country health structures, many developing countries focused their attention on the industrial sector and planning for it. the purpose of this research was to investigate effect...