a r t i c l e i n f o Keywords: Sustainability Green marketing Green supply chain Industrial marketing Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply ch...

Unless your organization is unique, it’s been under assault over the past fifteen years from intense competitive pressures. In response, you and others have ordered up a veritable alphabet soup of improvement initiatives: QCC, STS, TQC, TQM, SPC, JIT, DOE, ERP — does it ever end? Or you’ve turned to the “non-alphabetized” menu: benchmarking; reengineering; cycle-time reduction; supply chain man...

Managing the supply chain plays an important role in creating competitive advantages for companies. Adequate information flow in supply chain is one of the most important issues in SCM. Therefore, using certain Information Systems can have a significant role in managing and integrating data and information within the supply chain. Pharmaceutical supply chain is more complex than many other supp...

Managing the supply chain plays an important role in creating competitive advantages for companies. Adequate information flow in supply chain is one of the most important issues in SCM. Therefore, using certain Information Systems can have a significant role in managing and integrating data and information within the supply chain. Pharmaceutical supply chain is more complex than many other supp...

The COVID-19 pandemic has prompted companies to operate in innovative ways tackle supply chain disruptions, swings customer demand, and health risks the workforce. capability of respond contingencies meet different needs is crucial for business leaders continuing business. This paper proposes that Lean principles can be basis successful transformation. We feature an executive-level training pro...

Making the right decisions for food supply chain is extremely important towards achieving sustainability in agricultural businesses.This paper explores that knowledge sharing to support foodsupplychaindecisionstoachieveleanperformance(i.e.toreduce/eliminatenon-value-adding activities,or“waste”inleanterm).Thefocusofthepaperisondefiningnewknowle...