One of the major challenges faced by contemporary organizations is the development of internal processes to assist organization-wide learning about a firm’s customer base. While increasingly demanding customers have prompted many firms to implement customer relationship management programs, little is known about whether and how such programs help firms achieve customer knowledge competencies to...

This study, considering various viewpoints and concepts about customer relationship management (CRM), aims to propose a comprehensive set of customer retention programs of CRM (including customer service, loyalty programs, customization, and online community) and describe the correlation between each of these programs and customer retention. In doing so, the empirical data collected by the mean...

Purpose: The paper refers to a current discussion on the effectiveness and efficiency of Bielefeld University Library and concentrates on requirements and conditions of implementing customer intelligence in academic libraries. Moreover, a conceptual framework for a library management information system based on a data warehouse that links external and internal data to support strategic planning...

rapid growth of e-commerce has made the competition quite different. in this new environment customers have wide choices and are looking forward to the support which guarantees the delivery of what they have chosen. this leads to complexity in the relationship between the provider and the customer which obviously is made more in a b2b environment. service level agreement (sla) is a key tool to ...

This paper presents an empirical examination of the relationship between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime value (CLV), as well as the role of marketing in this relationship. We examine a unique database from the U.S. automobile market, comprised of 10 years of survey-based brand equity measures as well as acquisition ra...

background and objectives: the increasing pressure on health systems to improve quality of health care,require them to develop novel conceptual framework and indices aimed at evaluating decision variables in the contemporary complex community. customer quality is a newly introduced concept addressing capability of patients in contribution to healthcare process and cooperation with healthcare pr...