In this paper, we study the rational for an incumbent to launch a second brand when facing potential entry in a market with quality differentiated products and a fringe producer. Depending on market size, costs for a second brand and a potential entrant’s setup cost the incumbent might use a second brand both when deterring and when accommodating entry. The analysis generates predictions about ...

Purpose: This article examines the theoretical aspects of businesses entering foreign markets within context globalisation. It highlights challenges and opportunities presented by globalisation, focusing on arrangement companies strategic approaches adopted when global markets. The purpose this study is to explore impact globalisation identify strategies for successfully Theoretical framework: ...

Air travel distribution has been transformed by Internet technology because of an increase in market transparency, the level of availability and accessibility of product and price information. This article attempts to explain and interpret changes in the market for online travel with the market entry of air carrier consortium-owned Orbitz, a second generation online travel agency (OTA) that sig...

An oligopoly model with endogenous sunk costs illustrates the trade off between ex ante extraction of oligopoly rents and market entry of firms in the mobile telecommunications industry. Competitive bidding for radio frequency licences provides scope for setting market structure endogenously: the higher the licence fee, the lower the number of competitive firms sustained by the market. High lic...

As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to achieve the objectives. Strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...

We address the question of whether unbarred market entry can eliminate monopolizing behavior in the presence of acquisitions. We model this question by using a four-stage repeated noncooperative game. Analysis of subgame perfect pure strategy Nash equilibria of this game under simplifying assumptions …nds that even with entry and the absence of collusion, competitive acquisition of …rms by thei...

This chapter surveys empirical models of market structure. We pay particular attention to equilibrium models that interpret cross-sectional variation in the number of firms or firm turnover rates. We begin by discussing what economists can in principle learn from models with homogeneous potential entrants. We then turn to models with heterogeneous firms. In the process, we review applications t...

This paper discusses the impact of foreign direct investment (FDI) on market entry and welfare. It assumes that firms may enter markets in the first period as national firms only. In the second period, however, FDI is possible. The paper demonstrates that FDI reduces market entry because equilibrium profits in the second period decline with a decrease in the fixed cost of FDI. Therefore, compar...

We analyze the market entry problem faced by startups that must integrate their service or product with one or more complementary technologies. The problem is especially challenging when the complementary technologies have large but uncertain cost reduction potentials. The market for intermittent renewable power generation (e.g., wind, solar) combined with storage (e.g., battery, pumped reservo...