Marketing is a social managerial process by which individuals and groups obtain what they need want through creating, offering exchanging products of value with others. This study aims to analyze marketing channels, margins, . factors that influence the margin watermelon in Pesisir Barat Regency, Lampung Province. uses descriptive analysis multiple linear regression models involving 56 farmers ...

Marketing is considered efficient if it able to convey results from producers consumers and make a fair distribution. The aim of the study was determine marketing channel amount margin by agencies involved in shrimp that occurred at TPI Alue Ambang Village, Teunom District, Aceh Jaya Regency. This research conducted There are two data used, namely primary secondary data. Data collected survey w...

50 respondents were chosen randomly for primary data collection. In this study, principal component method was applied to estimate the factor loadings and communalities. ‘Varimax’ rotation used loadings. The Kaiser-Meyer-Olkin (KMO) Bartlett's Test also applied. Besides, identify factors coefficient value significance level multiple logistic regression model study identified two major vegetable...