The importance of alignment between information systems and the business has been referred to in both the practitioner literature and in academic research for some years. A number of rigorous studies have ascertained the relevance of IS-business alignment as an important matter. The alignment of information systems with other business functions – such as the marketing function – has been allude...

Opportunities exist for publishers of opticaLbased information products In two arenas: (1) niche marketing of high-den&y information products in CDROM format, and (2) micro-marketing of tailored information products to a small number of customers. The rnkYcF market publishers will represent a larger industry than the nfche market publishers by 1993. Tomorrow’s products will be built on a techno...

Studying information di usion through social networks has become an active research topic with important implications in viral marketing applications. One of the fundamental algorithmic problems related to viral marketing is the In uence Maximization (IM) problem: given an social network, which set of nodes should be considered by the viral marketer as the initial targets, in order to maximize ...

Marketing activities can be represented by a sequence of certain steps in the market that manufacturer must take on way to consumer. The implementation these has undergone radical changes due advent Internet and e-commerce. e-commerce world Ukraine particular is actively developing growing. business began move online today shopping become very common. With development e-commerce, retail signifi...