Rural Tourism is an increasingly important activity for the country’s economy. It being used as a development strategy to improve social and economic well of people in rural areas. tourism includes enormous range activities, natural manmade attractions, amenities facilities, transportation, marketing information systems. very diverse fragmented terms operational structures, markets operating en...

The aim of the paper is presentation of hybrid systems application in the support of decision processes including its practical application in such areas of business activity as marketing, production planning, retail banking. The considerations were directed at dynamically growing research area concerning hybrid cognitive architecture.

By marrying the strategic functions of the planning, marketing and information services departments at the senior administrative level, leaders at Children's Hospital in Columbus are able to build a more accurate and useful picture of their market, and they can better coordinate their approaches to it.

In this case study, the authors discuss the implementation of online career advising and planning services at a major university. Using externally hosted chat software, the office of career services designed an interactive, student focused, online resource for students and alumni. Implementation required researching best practices, establishing a reasonable budget, training staff, and marketing...

Purpose This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design the programme, implementation, evaluation sustainability (CSD-IES). Design/methodology/approach The proposed is based on recent theoretical developments in marketing informed by key strengths existing approaches. Findings CSD-IES incorporates emerging pri...

In the 1990s, social marketing approach was introduced in Pakistan to improve the quality and accessibility of family planning methods involving private practitioners. This study measured six quality elements using a Bruce-Jain framework. Cross-sectional survey data were collected from 29 randomly selected Green Star clinics. The study's four components were 1) an inventory of each outlet (infr...