This research investigates the use of multimodal metaphors to communicate information in the interface of e-learning application in order to reduce the visual communication by incorporating auditory stimuli. Three experimental studies conducted to investigate the effect of using multimodal metaphors in e-learning applications. The first experiment introduced an empirical study to investigate th...

This essay critiques and creates metaphoric genetic rhetoric by examining metaphors for genes used by representatives of the lay American public. We assess these metaphors with a new rhetorical orientation that we developed by building onto work by Robert Ivie and social scientific qualitative studies of audiences. Specifically, our analysis reveals three themes of genetic metaphors, with the f...

Good sciences have good metaphors. Indeed, good sciences are good because they have good metaphors. AI could use more good metaphors. In this editorial, I would like to propose a new metaphor to help us understand intelligence. Of course, whether the metaphor is any good or not depends on whether it actually does help us. (What I am going to propose is not something opposed to computationalism ...

Different theories of organization and management are based on implicit images or metaphors. Nevertheless, a quantitative approach is needed to minimize human subjectivity or bias on metaphors studies. Hence, this paper analyzed the presence of metaphors and clustered them using fuzzy data mining techniques in a sample of 61 Brazilian companies that operate in the state of Rio Grande do Sul. Fo...

The idea of metaphors has been a central and popular element in the design practice of graphical user interfaces. While the principle is commonly applied and discussed in the field of Graphical User Interfaces, its usage in the field of Tangible User Interfaces (TUIs) is not yet fully understood. This paper analyses the principle of metaphors in TUIs, based on the main definitions of interface ...

Social and Personality Psychology Compass 2016; 10: 7 Abstract Belonging to groups and relating to other groups are central parts of our lives, but they confront us with abstract ideas (e.g., identity and power) and nebulous feelings. To make sense of it all, people rely on conceptual metaphors: cognitive tools that ground abstractions in dissimilar, more concrete ideas that are easier to grasp...

We investigated the effect of aptness in the comprehension of copular metaphors (e.g., Lawyers are sharks) by Alzheimer's Disease (AD) patients. Aptness is the extent to which the vehicle (e.g., shark) captures salient properties of the topic (e.g., lawyers). A group of AD patients provided interpretations for metaphors that varied both in aptness and familiarity. Compared to healthy controls, ...

Creative metaphors abound in language because they facilitate communication that is memorable, effective and elastic. Such metaphors allow a speaker to be maximally suggestive while being minimally committed to any single interpretation, so they can both supply and elicit information in a conversation. Yet, though metaphors are often used to articulate affective viewpoints and information needs...

The paper is devoted to problems of computer metaphors,, such as Interface metaphor and Visualization metaphor. Interface metaphor is considered as the basic idea of likening between interactive objects and model objects of the application domain. A visualization metaphor is defined as a map establishing the correspondence between concepts and objects of the application domain under modeling an...

Scientific concepts are defined by metaphors. These metaphors determine what attention is and what count as adequate explanations of the phenomenon. The authors analyze these metaphors within 3 types of attention theories: (a) “cause” theories, in which attention is presumed to modulate information processing (e.g., attention as a spotlight; attention as a limited resource); (b) “effect” theori...