Despite popular belief, the marketing discipline was an offshoot of economics (Bartels 1951, Sheth et al. 1988). Early researchers, often educated in economics, felt economics was preoccupied with variables such as prices and costs. They focused on other variables. They also investigated marketing as a productive activity (i.e., adding value) by adopting different sets of assumptions other than...

Abstract Perspectival realists often appeal to the methodology of science secure a realist account retention and continued success scientific claims through progress (e.g., Massimi [2016]). However, in context modern physics, are typically only definable within mathematical framework. In this article, I argue that concern leaves perspectivist open Cassirer’s (1910/1923) neo-Kantian critique app...

In this paper, a novel methodology is proposed to solve a cooperative multi-depot vehicle routing problem. We establish a mathematical model for multi-owner VRP in which each owner (i.e. player) manages single or multiple depots. The basic idea consists of offering an option that owners cooperatively manage the VRP to save their costs. We present cooperative game theory techniques for cost savi...

We establish the conditions that must be satisfied for the mathematical operations of linear algebra and calculus to be applicable. The mathematical foundations of decision theory and related theories depend on these conditions which have not been correctly identified in the classical literature. Operations Research and Decision Analysis Societies should act to correct fundamental errors in the...

This thesis attempts to justify a normative role for methodology by sketching a pragmatic way out of the dichotomy between two major strands in economic methodology: empiricism and postmodernism. It is important to understand that my thesis is about methodology and this means that I do not add another recipe with prescriptions as to how economics needs to change in order to become a " better " ...