Social broadcasting networks like Twitter in the U.S. and “Weibo” in China are transforming the way online word-of-mouth is disseminated and consumed in our society. We investigate whether and how Twitter WOM affects movie sales using publicly available Twitter data and common text mining algorithms. We find that more Twitter WOM messages always leads to more movie sales, however, the magnitude...

İnsan var olduğu günden beri pek çok görsel mesajla iletişim kurmaya çalışmıştır. Bu yüzden diğer türlerine göre daha kullanılmış ve hızlı gelişmiştir. İletişim sürecinde kullanılan kodları anlamlandırmak çözümlemek ise göstergebilimsel kuram yöntemi ile gerçekleştirmek mümkün hale gelmiştir. Modern çağda bilim teknolojinin inanılmaz hızla gelişmesi özellikle alanını derinden etkilediği görülme...

Both short excerpts from, and full-length presentation of feature films have been used with success in undergraduate instruction. Studies of such use of films has revealed that incorporation of film viewing within courses can promote both content mastery and the development of critical thinking skills. This article discusses and provides examples of successful use of two methods that may be use...

In the past, every progress of movie animation towards realism was viewed positively. However, recently, as computer animation is becoming more and more realistic, some people perceive the resulting realism negatively, as creepy. Similarly, everyone used to welcome robots that looked and behaved somewhat like humans; however, lately, too-humanlike robots have started causing a similar negative ...

W examine box-office sales in the context of a market share model. This is accomplished by developing a combination of a sliding-window logit model and a gamma diffusion pattern in a hierarchical Bayes framework. We show that accounting for the full choice set available every week not only increases the fit of weekly movie sales but also leads to parameter estimates that depict a richer picture...