In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Due to ...

Purpose: This research investigates controversial online marketing techniques that involve buying hundreds or even thousands of upvotes, likes, comments, etc. Methodology: Observation and categorization of 7,426 “campaigns” posted on the crowdsourcing platform microworkers.com over a 365 day (i.e., yearlong) period were conducted. Hypotheses about the mechanics and effectiveness of these campai...

In the fourth technology revolution, influencer marketing is an essential kind of digital marketing. This uses identified influencers to viral information products target customers. It useful support brands exposed more valuable online consumers. The campaign needs a management system manage on social network. helps increase efficiency campaign. paper proposes for campaign, called ADVO system. ...

OBJECTIVE To assess the effect of the tobacco industry's marketing practices on adolescents by examining the relationship between their receptivity to these practices and their susceptibility to start smoking. DESIGN Paper-and-pencil surveys measuring association with other smokers, exposure to tobacco industry marketing strategies, experience with smoking, and resolve not to smoke in the fut...

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Due to ...

The role of database marketing (DBM) has become increasingly important for organisations that have large databases of information on customers with whom they deal directly. At the same time, DBM models used in practice have increased in sophistication. This paper examines a systemic view of DBM and the role of analytical techniques within DBM. It extends existing process models to develop a sys...

I a viral marketing campaign, an organization develops a marketing message and encourages customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach and how marketers can influence this process through marketing activities. This paper develops such a model...

BACKGROUND The authors provide a suggested framework for completing a comprehensive evaluation of practice processes and routines. Their approach focuses on improving the professional image of dentists and the methods they use to market themselves. CONCLUSIONS A practice can benefit by implementing a program to understand the strengths and weaknesses of the practice and how these strengths an...